I was honored to speak at WooConf in April, 2016. It was a great format – similar to TED’s 18-minute rule – where nearly every session was limited to 12 minutes. It’s a great way to narrow down a concept to just its essential points. I hope you’ll take 12 minutes to check out my speech. And, I hope it encourages and inspires you to get out there and Stop Selling so much, and Start Helping instead!