• Videos on Sales, Content Marketing, and More

    Tell Stories to Capture Your Audience

    Storytelling has been around a lot longer than content marketing! But, telling stories is a tactic of marketing and sales that allows you to connect directly and emotionally with your prospect.

    Email Marketing Rocks

    Do you use email marketing? If not, you should be. If you do, is it consistent? If not, it should be! Consistency is key with an effective email marketing strategy. When you combine relevant content and regularly scheduled, consistent email marketing, it will make an impact on your business.

    Stop What You're Doing

    I challenge you to stop something you're doing when it comes to content marketing. Find one thing that's not working and stop it today! Whether it's a social platform that's not performing or a tactic that isn't generating results for your business...stop it! Focus on the areas that ARE working and pull out of those that aren't.

    Just Be Useful

    When it comes down to it, content marketing is all about being useful. Just be useful. Jay Baer has an awesome book called Youtility that talks about this concept in detail. If you can educate, inform, and sometimes entertain, in a way that is useful and helpful to your target audience, that is content marketing gold! http://www.stopsellingstarthelping.com

    Stop French Kissing Total Strangers!

    The majority of salespeople (and websites in general) are trying to French kiss perfect strangers! They're trying to make out before even knowing the name of the other person! What I mean is this: traditional salespeople, as well as most websites, are jumping into the sales message before finding out of there's even a fit. Instead, we need to be asking questions, learning more about the prospect's situation, about their needs and wants, challenges and problems. THEN - and only then - can we move forward with the sales message. (And, in some cases, that means we won't move to that point at all...and that's okay.)

    The Challenger Sale

    If you've heard about or read the book The Challenger Sale, today I want to compare that to the idea of helping versus selling. The Challenger sale is defined as a sale in which the rep teaches the prospect something about their business, tailors their pitch to resonate with customer concerns, and takes control of the sales process. Sounds a lot like helping instead of selling!

    Will Content Marketing Work for Me?

    I get the question/response all the time: I'm not sure content marketing will work in my business/industry. My simple reply..."Do your prospects have questions?" If they do - which you know they do - then content marketing will work for you. It's just a matter of how you'll answer those questions.

    Who is Your Ideal Customer?

    Do you know who your best customers are? Can you describe them in great detail if you had to? If not, I challenge you to go through the process of defining your ideal customer or your target persona. I reference a free template that I'd be happy to share with you. Click here to download a free template.

    Integrity in Business is Vital

    Do you have integrity in your business? Integrity is vital for the long-term success of any business. If you don't do what you say you're going to do, if you don't fulfill the promises and expectations that you gave up front, if you choose to do things not quite ethically...that's not acting with integrity.

    Three Things to STOP Doing Today

    I want to challenge you to STOP doing three things moving forward. 1) Stop copying what others are doing. 2) Stop talking about yourself so much. 3) Stop doing things "the way they've always been done."

    Content Marketing is Easy!

    A client came in the office recently and noticed a copy of Marcus Sheridan’s book, They Ask, You Answer, sitting on the desk. In this video I share his story and explain how EASY content marketing can truly be.

    Be AWESOME with Your Content Marketing

    Don't just be there - BE AWESOME with your content! You want to produce the best possible content you can, so your audience has a reason to watch/read/listen/consume your content. It's not just about getting content out there; it's about getting the RIGHT content out there, the most AWESOME content out there!

    The Hardest Thing About Helping vs. Selling

    When it comes to helping versus selling and content marketing, in general, I think the hardest thing is related to creating content that is "RELEVANT and VALUABLE" to your audience. We often want to talk about ourselves, our products, our services...but we don't necessarily consider whether it's actually RELEVANT and VALUABLE to our audience.

    Consistency in Content Marketing

    Many companies fail at content marketing for one simple reason: Consistency. They have big ideas and great intentions, but when it comes down to implementing regularly, they fall short. Consistency is one of the most important elements of a strong content marketing effort. Here's a link to the post I mention in this video.

    Content Marketing Big 5 - Part 5: Best in Class

    This is the final video in a series of 5 videos addressing the “Big 5” content marketing topics you should ABSOLUTELY be including in your content marketing efforts. These Big 5 come from Marcus Sheridan’s book, They Ask, You Answer, which is a fantastic book that simplifies content marketing to its core: People have questions. You need to answer those questions. In this video, I address the concept of "Best in Class" - or creating Best-Of lists for your industry.

    Content Marketing Big 5 - Part 4: Reviews

    This is the fourth in a series of videos addressing the “Big 5” content marketing topics you should ABSOLUTELY be including in your content marketing efforts. These Big 5 come from Marcus Sheridan’s book, They Ask, You Answer, which is a fantastic book that simplifies content marketing to its core: People have questions. You need to answer those questions. In this video, I discuss the idea of REVIEWS/BEST OF content and how it can make a difference in your business.

    Content Marketing Big 5 - Part 3: Comparisons

    This is the third in a series of videos where I'm discussing what Marcus Sheridan (aka @TheSalesLion) calls the "Big 5" in his book, They Ask, You Answer. The Big 5 are the five most important topics/subjects you should be addressing in your content marketing efforts. In the first two videos, we discussed PRICE and PROBLEMS. Today, we want to provide COMPARISONS to our prospects.

    Content Marketing Big 5 - Part 2: Address Problems

    This is the second in a series of videos where I’m discussing what Marcus Sheridan (aka @TheSalesLion) calls the “Big 5” in his book, They Ask, You Answer. The Big 5 are the five most important topics/subjects you should be addressing in your content marketing efforts. Last week, we covered Price. This week, it’s all about addressing PROBLEMS.

    Content Marketing Big 5 - Part 1: Address Price

    This is the first in a series of 5 videos addressing the “Big 5” content marketing topics you should ABSOLUTELY be including in your content marketing efforts. These Big 5 come from Marcus Sheridan’s book, They Ask, You Answer, which is a fantastic book that simplifies content marketing to its core: People have questions. You need to answer those questions.

  • Contact Us

    Don't be afraid to reach out. You + us = awesome.

All Posts
×