The Challenger Sale

If you've heard about or read the book The Challenger Sale, today I want to compare that to the idea of helping versus selling. The Challenger sale is defined as a sale in which the rep teaches the prospect something about their business, tailors their pitch to resonate with customer concerns, and takes control of the sales process. Sounds a lot like helping instead of selling!

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!