The Challenger Sale
![broken image](http://custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_9000,w_1200,f_auto,q_auto/153640/challenger_sale_x5uf4m.png)
If you've heard about or read the book The Challenger Sale, today I want to compare that to the idea of helping versus selling. The Challenger sale is defined as a sale in which the rep teaches the prospect something about their business, tailors their pitch to resonate with customer concerns, and takes control of the sales process. Sounds a lot like helping instead of selling!