A pretty simple word, but one that carries a lot of meaning (and impact) when it's genuine.

A vital component to any successful business is to genuinely CARE...for your customers, for your employees, for your products and services, for the people they affect, and even for the community where you're located.

These companies just stand out, above all the rest. The companies (and the people in them) that show they truly care, they are the ones that stick it out through a tough economy, through changing trends and technologies, through it all.

Do you still care? Genuinely care? Or have you lost it a little bit over time, as you got caught up in running a business? Take a look around, and you'll find people who really do care. Be one of those people. Be one of those companies. And, you will succeed.

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