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My Kids and Content Marketing

This is week twenty-one of a series where I'll be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.

CH 21 My Kids and Content Marketing

A few years ago, a trend swept through the United States in the form of the “Rainbow Loom.” If you had kids anywhere from five to 15 at the time, you know exactly what I’m talking about. They are still around, but for about six to 12 months, everywhere you went, you saw these things – seriously...EVERYWHERE!

This phenomenon involved hundreds of little dime-sized rubber bands that kids stretched over the plastic loom, twisting, bending, and wrapping every which way to make one of what seemed like a million different bracelet styles.

Our boys were 8 and 11 at the time. They would spend hours a day making these things. Mostly, they’d watch YouTube videos of other kids showing how to do a particular style. There’s one little girl who must have been only 10 or 11 herself who I heard all the time on the iPad as they’d watch, pause, bend/stretch/pull, un-pause, watch, repeat...

What does this have to do with content marketing?

As I walked in the room one day as the boys were working hard on some new looming skill, I heard what appeared to be a man’s voice coming from the iPad. I said, “That’s the first dude I’ve heard teaching how to make those things.”

“I think he owns a store or something that sells this stuff,” Isaac, replied without lifting his head.

Now there’s a perfect example of content marketing. A small business owner who sells Rainbow Looms and little rubber bands that go with them is utilizing video to show kids how to use the loom and create different designs. Brilliant!

Many people get overwhelmed when they think of creating content – blogs, videos, white papers, etc. This guy probably spent 5 minutes creating a quick video showing how to make a rubber band bracelet.

It’s not rocket science, people.

Just think about what your audience wants/needs. And give it to them. And, when it comes time to make a purchase, you’ll be the one that comes to mind.

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