In Joe Pulizzi's book, Content Inc., he lays out the six steps he believes (and proves through the evalation of several successful brands) are required to build an effective "Content Inc. Model" - the first of which is finding your sweet spot.
- Developing your "content tilt" - how can you do what you do uniquely different than anyone else out there?
- Building your base - finding your audience and helping them
- Harvesting your audience - grow your audience
- Diversifying your content - time to consider other content types
- Monetizing your content - this is intentionally the last step; do everything els right, and the money will follow!