Whatever you're doing...do it awesomely! Or as Henry Rollins said it at #CMWorld 2019, "Do Nothing with Mediocrity!" If you are putting time into running a small business, make it awesome! If you're selling a product or service, put everything you've got into it. If you're a content writer or video producer, make it the best piece of content you can possibly make. The best will rise to the top.