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Give It Away.

Content Marketing is About Helping.

After reading this headline, you might be asking yourself:

Why in the world would you give away all your knowledge for free?

Pulling a piece of brilliance here from Joe Pulizzi's book, Epic Content Marketing. He answers that question this way:

"As the great Don Schultz has always said, communication is the only true competitive advantage. If you don't help your customers reach greater heights, who will? Your competitors?"

Think about it this way...

  • Want to position yourself as the expert in your field? Give away your knowledge.
  • Want to show how you're leading the industry in thinking and innovation? Give away your knowledge.
  • Want to be recognized as the go-to source for doing what you do? Give away your knowledge.

Make it clear that you know what you're talking about. Don't hide it and assume people will "get it" by looking at your product-focused website or leave-behind brochure!

When your audience learns from you, when they gain knowledge from just being associated with you (even before they've bought anything from you)...THEN they are much more likely to trust you, to reach out to you when they have a problem.

Today's lesson: Give it away!

P.S. If you found this blog to be helpful, please share it with anyone else you feel might find it to be of value. Just click on any of the sharing icons below.

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