After reading this headline, you might be asking yourself:
Why in the world would you give away all your knowledge for free?
"As the great Don Schultz has always said, communication is the only true competitive advantage. If you don't help your customers reach greater heights, who will? Your competitors?"
Think about it this way...
Make it clear that you know what you're talking about. Don't hide it and assume people will "get it" by looking at your product-focused website or leave-behind brochure!
When your audience learns from you, when they gain knowledge from just being associated with you (even before they've bought anything from you)...THEN they are much more likely to trust you, to reach out to you when they have a problem.
Today's lesson: Give it away!
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